Most of the winemakers sell their wines through the grocery store. One of the California wine producers says that he is launching his introductory level wine to some of the country’s major grocery store in a couple of days. His wine is selling in thousands of cases and he is the chief seller in the industry. The seller does not seem to be happy but worried about the image that the new product is going to create in the market.
He had explored in a high end manner and now has planned to keep his products in the leading supermarket’s shelves. In the last year the supermarket all around the country sold about $8.6 billion wines. Florida has sold wine for about $852 million in the last year. Though there are some tight restrictions and bans, large segment of popular never think to stop visiting the fine wine shop. The consumer has started to combine wine items and food in the recent day and it is an encouraging factor for wine producers.